My Guardian

 

Senior Brand Specialist (Rebrand & Visual Identity) | 2024

Contracted as Senior Brand Specialist to lead a comprehensive rebrand and visual identity overhaul for My Guardian, an aged care and disability support provider. The work included development of a new logo, refreshed brand system, and rollout across key touchpoints including website, marketing collateral, and out-of-home campaigns. The rebrand focused on creating a more modern, approachable identity that reflects trust, care, and professionalism while strengthening the organisation’s presence across both digital and physical environments.​