The Hive

 

Brand Identity & Digital Presence | 2021 - 2022

Alexis led the end-to-end brand development for The Hive, a fashion, homewares and lifestyle store showcasing Australian design, housed in a heritage-listed building in the heart of Kangaroo Valley.

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The work focused on creating a brand that felt curated, warm and contemporary while respecting the character and history of the space. From logo design and visual identity through to website design and digital presence, Alexis shaped a cohesive brand system that reflected The Hive’s ethos of thoughtful curation, craftsmanship and community.

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The result is a timeless, versatile brand that translates seamlessly across physical and digital touchpoints, supporting both in-store experience and online discovery while allowing the products and designers to remain the hero.

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