Stylerunner

 

Creative Direction & Brand Development | 2012- 2013

Alexis served as the inaugural Creative Director for Stylerunner, an early-stage online luxury activewear retailer. Partnering directly with the co-founders, she built the brand from the ground up, defining its visual identity, tone of voice, and overall market positioning.

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Her work spanned every touchpoint, from logo and brand guidelines to marketing campaigns, social media, email, product photography, and website design, establishing a cohesive and aspirational brand experience that resonated with the target audience.

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By integrating creative strategy with hands-on execution, Alexis set the foundations for Stylerunner’s growth, ensuring the brand’s identity and messaging remained consistent across both digital and physical customer interactions.

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